Services

• Acquisition - finding new customers
• Retention - maintaining existing customers
• Cross-Sell - upselling existing customers
• Research - insights based on audience, industry, or channel
• Product - integrated strategy for introduction of a new product or service
• Brand Building - strategies to increase awareness and build loyalty

• CMO services that craft marketing strategies, build marketing teams, and implement processes to drive growth and increase brand visibility. 
• CX services that manage client engagement and build relationships that maintain and grow business. 

Audience Research, Segmentation, Insights, Targeting

Geospatial Data Analytics, Trade Area Development, Penetration Analysis, Cannibalization, Quadrant Analysis

• SWOT, Competitive, Messaging
• Key Partners such as Mintel, Competiscan, Kantar

Digital, Programmatic, Direct, Print, Streaming, Social, Paid Search, Influencer and OOH

Digital KPI's - Clicks, Conversions, ROAS, One to One Matchbacks, ROMI (Return on Marketing Spend), Cost Per Customer, Control Group Metrics - Lift Over Control

Logo, Brand Identity Guidelines, Website, Marketing Collateral, Digital Content, Advertising

• CDPs, DMP's, DSP's, Cloud Infrastructure, AI, Identity Graphs, ABM Platforms, Marketing Mix Models and Marketing Analytics Environment
• Key Partners such as MS Azure, Oracle ADW & ODC, Snowflake, AWS, theTradeDesk, Simpli.fi, Stat Social, LiveRamp